Thumbnail Artist
Job Description
Catface is a YouTube entertainment company, home to a family of channels with over 28+ million combined subscribers and an average of 300 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.
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About the Job
We are seeking a talented and creative YouTube Thumbnail Artist to join our team and help create eye-catching, high-performing thumbnails for our Minecraft and Roblox YouTube content. Reporting to the Lead Artist, you will collaborate with a team of artists and creative professionals to develop engaging thumbnails that drive clicks, increase audience engagement, and support channel growth.
The ideal candidate has exceptional illustration skills, a strong understanding of YouTube culture and audience behavior, and a passion for creating cute, expressive Chibi-style artwork. You will be involved throughout the entire creative process, from concept development and sketching to final execution, including both 2D illustration and paint-overs of 3D models.
All candidates must deliver a full resume with art samples for consideration.
What You'll Do
- Collaborate with Management, the Lead Artist, and fellow artists to create polished, high-converting YouTube thumbnails.
- Design engaging thumbnail concepts that align with video titles, content, and channel branding.
- Sketch thumbnail ideas based on creative briefs and prompts.
- Create finished 2D illustrations in a cute, Chibi-inspired art style.
- Paint over and composite existing 3D models to create dynamic thumbnail artwork.
- Edit and manipulate images, graphics, lighting, and text to maximize click-through rates.
- Produce multiple thumbnail variations for testing and optimization when needed.
- Maintain consistent visual branding across YouTube channels.
- Take and implement feedback from creative supervisors and stakeholders.
- Ensure Photoshop files are organized, properly labeled, and backed up according to team standards.
- Stay informed on YouTube trends, internet culture, gaming content trends, and competitor strategies.
- Meet project deadlines in a fast-paced creative environment.
What We're Looking For
- Strong portfolio demonstrating thumbnail design, digital illustration, or related artwork.
- Excellent illustration skills with the ability to replicate and work within an established art style.
- Strong understanding of composition, visual storytelling, lighting, and color correction.
- Proficiency in Adobe Photoshop.
- Experience creating YouTube thumbnails or digital marketing graphics.
- Understanding of YouTube audience behavior and click-through rate optimization.
- Knowledge of video games, particularly Minecraft, Roblox, or similar gaming content.
- Awareness of YouTube and internet culture.
- Strong communication skills and ability to implement feedback effectively.
- Highly organized with strong attention to detail.
- Ability to thrive in a fast-paced creative environment and adapt quickly to changing priorities.
Nice to Have
- Experience painting over 3D renders and compositing artwork.
- Familiarity with social media platforms including YouTube, Twitter/X, Instagram, Facebook, Reddit, Twitch, Discord, Snapchat, and emerging platforms.
- Understanding of how thumbnails, titles, trends, and audience behavior impact video performance.
- Basic understanding of YouTube analytics and performance metrics.
What We Offer
- Excellent Medical, Dental and Vision health benefits
- 401(k) contribution
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Pets in the office once a month
- Onsite fitness center
- Learning Stipend
Reports to: Strategy Manager
Salary/Wages: $55,000 - $60,000
Location: Remote
Classification: Exempt
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.